empowerME2b Homepage

Notes: No language existed on the empowerME2b.org to explain what the movement is and how/why to get involved. Copy across the top and on the bottom left as well as a new video (I story-boarded clips and copy for an external video editor) served to clarify our message and purpose. Additional language in addition to layout changes by our web vendor simplified, clarified, and aged-up the homepage to better engage a new teen user (research showed that “empowerME4Life” meant nothing to someone new to our programming).

YOU HAVE THE STRENGTH to take control of your health.
YOU HAVE THE RIGHT to healthy food and time to exercise at school.
YOU HAVE THE POWER to make your community healthier.
Help end childhood obesity by 2015…  Join the empowerME Movement!

Left: original homepage, Right: revised homepage

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About jessthecopywriter

Clarify brand offerings with concise copy. Create compelling content that enhances brand value. Develop creative campaigns that utilize new media to improve brand reach.
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