Category Archives: Blogs

Build Consumer Trust With Hot Coffee

Trust is essential to winning over sales prospects and maintaining profitable customer relationships. Researchers continue to uncover surprising insights into the psychology of trust, helping savvy salespeople and marketers build trust faster. This leads to speedier sales cycles and stronger customer relationships. Being … Continue reading

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empowerME2… Finish a Race!

Blog for The Alliance for a Healthier Generation. empowerME2… Finish a Race! If someone challenged you to train for a 5k, could you do it? How about a 10k? A half marathon? A marathon? A triathlon? Would you look at them … Continue reading

Posted in Blogs, Nonprofit Clients | Tagged

Semester of Service: an empowerME challenge!

Blog for The Alliance for a Healthier Generation. Note: Youth Service America is one of the Alliance’s key partners in spreading the empowerME Movement. This article served to align empowerME programming with a key YSA initiative in order to strengthen our … Continue reading

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Marketing on YouTube: A Double-Edged Sword

For Handshake 2.0:“Brands that let their channels lapse and fade away into the wasteland of untidy and untended pages lack a clear understanding of how to useYouTube as a social media vehicle,” writes Catherine-Gail Reinhard, creative director at Videasa, on Mashable. A branded … Continue reading

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Learning from the Pros – Red Bull Extends the Brand to the Web

For Handshake 2.0: Smart branding extends a consistent personality to everything the brand touches. Benefits to emphasize are carefully chosen and extended to everything from the colors, fonts, and logos used, to the events sponsored, to what the CEO says … Continue reading

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Vinegar and Ice Cream, Cialdini, and Woot.com

For Handshake 2.0: Two weeks ago, I ordered thoroughly indulgent gourmet vinegar: Cavedoni Botte Piccola Italian Balsamic. The normally $56 bottle was selling for $39.99 on Woot.com. At first I resisted temptation, but after reading the enthusiastic discussion on the forums, I … Continue reading

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The Web 2.0 Job Hunt: 5 Tips to Keep You Sane

For Handshake 2.0: Advice I’m taking, and passing on to you: 1. NARROW YOUR CHOICES. It’s easy to be overwhelmed by the number of options, and it will be hard to accomplish anything if you hunt and peck.  Decide your criteria … Continue reading

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